Privacy Policy

Last updated: July 2026

Trueblue Pool Co. (“Trueblue,” “we,” “us,” or “our”) respects your privacy. This policy explains what information we collect through our website at truebluems.com and in the course of providing pool and spa services, how we use it, and the choices you have. By using our website or services, you agree to the practices described here.

Who We Are

Trueblue Pool Co. is a pool and spa cleaning and maintenance business serving Hattiesburg, Petal, Oak Grove, Purvis, Lumberton, Sumrall, and the surrounding Pine Belt area of Mississippi. You can reach us at 601-297-8198 or Hello@Truebluems.com.

Information We Collect

We only collect information needed to respond to you and provide our services:

• Information you give us. When you request a quote, call, email, or fill out a form, we may collect your name, phone number, email address, service address, and details about your pool or spa.
• Service records. For active customers, we keep records of services performed, water chemistry readings, and scheduling information so we can serve your pool properly.
• Website usage information. Like most websites, ours may automatically collect basic technical information such as your browser type, device, and pages visited, through standard analytics. This information is aggregated and does not identify you personally.

How We Use Your Information

We use the information we collect to:

• Respond to quote requests, questions, and service calls
• Schedule, perform, and document pool and spa services
• Send service reports, reminders, invoices, and account communications
• Improve our website and the services we offer

We do not sell, rent, or trade your personal information to anyone, ever.

How We Share Information

We share information only when necessary to run our business. For example, we may share it with trusted service providers who help us with scheduling, billing, or payment processing, and only to the extent they need it to do that work. We may also disclose information if required by law. We never share your information for unrelated marketing.

Text Messages and Calls

If you provide your phone number, we may contact you by phone or text about quotes, scheduling, and your service. Standard message and data rates may apply. You can opt out of text messages at any time by replying STOP, or ask us to stop contacting you by calling 601-297-8198.

Cookies and Analytics

Our website uses cookies and similar technologies to keep the site working properly and to understand how visitors find and use it.

We use Google Analytics, a service provided by Google LLC, to collect information about how visitors interact with our site. This includes the pages you view, how you arrived at our site, your approximate location (city or region, not a precise address), and general device and browser information. We also record when a visitor submits our quote request form or taps our phone number or email link, along with the type of service, property, and pool size selected, so we can tell which parts of our site are useful. We do not send your name, email address, or phone number to Google Analytics.

Google may use this information in accordance with its own privacy policy, available at policies.google.com/privacy. You can opt out of Google Analytics on any website by installing Google’s browser add-on at tools.google.com/dlpage/gaoptout.

Most web browsers also let you refuse or delete cookies through your browser settings, and many offer a “Do Not Track” setting. Disabling cookies will not prevent you from using the main features of our site.

Third-Party Links

Our website and communications may link to third-party services we use, such as our Google Business Profile or a customer payment portal. Those services have their own privacy policies, and we are not responsible for their practices. We encourage you to review the privacy policy of any third-party site you visit.

Data Security

We take reasonable steps to protect the information you share with us. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Children’s Privacy

Our website and services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, please contact us and we will delete it.

Your Choices

You may ask us to review, update, or delete the personal information we hold about you, or to stop contacting you, by emailing Hello@Truebluems.com or calling 601-297-8198. We will respond as promptly as we reasonably can.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Changes take effect when posted.

Contact Us

If you have any questions about this Privacy Policy or how we handle your information, please reach out:

• Phone: 601-297-8198
• Email: Hello@Truebluems.com
• Hours: Monday–Saturday, 8 AM–6 PM